RIYADH: Saudi Arabia’s electric vehicle market has entered a new phase after homegrown carmaker Ceer unveiled its first models, yet analysts say turning consumer curiosity into sales will depend on charging, price and trust. Crown Prince Mohammed bin Salman, chairman of the Public Investment Fund, launched the Exobot sedan and SUV on Sept. 21, the first vehicles from the Kingdom’s first domestic car brand. Speaking at the unveiling, Ceer CEO James DeLuca revealed the crown prince pushed his team
Ceer vehicles launch puts Saudi EV market into new gear
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