As Saudi Arabia celebrates World Tourism Day, the country is leveraging artificial intelligence to enhance the tourism experience, aiming for 150 million annual visits by 2030. AI tools are streamlining everything from trip planning to crowd management, with innovations like the Nusuk AI assistant facilitating religious tourism, while local businesses are adapting to better serve visitors through AI-driven platforms. The focus remains on using technology to enrich human interactions and cultural experiences.
World Tourism Day 2026: How AI is transforming Saudi Arabia’s tourism experience
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