The difference between ambition and capability

Saudi National Day offers an opportunity not only to reflect on how far the Kingdom has come, but also to consider what those changes now make possible. Much has been written about Saudi Arabia’s ambition over the past decade — and rightly so. Ambition has been the catalyst for extraordinary change. But from the perspective of someone who has spent a career building international events, ambition is only the beginning. What ultimately defines a global events destination is something else entirel