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India's Modi turns to Instagram to woo young voters after Gen Z protest

Source: Dawn
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India's Modi turns to Instagram to woo young voters after Gen Z protest
Image: Dawn

Indian Prime Minister Narendra Modi took to Instagram recently with selfie-style videos shot after hours in a bid to win over young voters following Gen Z protests that highlighted growing frustration over a lack of job and education opportunities. From clips showing the prime minister in a biker jacket and sunglasses against a rap soundtrack, to others that borrow the theme song from the sitcom Friends to signal his dependability, the messaging of Modi’s party has pivoted towards the young. A vertically shot clip posted on July 31 featuring Modi uttering a casual greeting, “Hi, friends” was the latest in his digital charm offensive that aims to win over 400 million Gen Z voters ahead of…

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