Hawazen Saadah: ‘Women want beauty routines that are convenient but still give polished results’

RIYADH: Hawazen Saadah is the founder of Hellen’s Beauty Bar, which provides what she describes as a “salon-inspired finish” to its weekly self-application lashes. As a lash artist herself, Saadah understands how mapping, length and density could transform a woman’s look. “I’ve always been interested in how small details can enhance someone’s natural features,” Saadah tells Arab News. “Starting as a lash artist taught me to understand different eye shapes, listen closely to clients, and focu