Spray and pray is not an export strategy

Somewhere in Sialkot, a surgical instruments manufacturer is holding a purchase order from a distributor in Frankfurt. Someone in Washington, DC, is still trying to figure out how to import mangoes from Pakistan without going through the hassle of asking relatives or going through an informal distribution chain, while some kid in Oslo wants to buy a Trionda (the official football of the FIFA World Cup 2026), but just doesn’t know where to get it officially. The demand in these cases is real, the margins work, and the buyers are willing to pay a premium. The supplier is willing to ship directly, but it doesn’t know how to do the same, and because of this information asymmetry, its bank…

Source: Dawn – Latest News

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